Old Navy Back to School
Put the fab back in first day.
Creative Direction
Art Direction
Graphic Design Direction
Social Media Direction
For Old Navy’s 2022 Fall Back to School Campaign, we needed to capture the optimism and resilience of post-covid kids while inspiring parents and guardians to purchase in an unstable market. I directed an optimism-first-campaign, that captured the essence of every kids best experiences at school: bus rides, gym time, and picture day. We kept our graphic system simple, but still inspired, youthful and full of hope.
